VALUE-ADDED MARKETING - THE ADVANCED STRATEGIES

Tickets
From ₦ 188,125.00 to ₦ 279,500.00
× Tickets
Live-Online Training
₦ 188,125.00 188125.0 NGN
Classroom Training
₦ 279,500.00 279500.0 NGN

Live-Online Training: N188,125.00
Classroom Training: N 279,500.00
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Course Objectives

At the end of this course, participants will:

•      Develop enhanced skills in formulating strategic marketing plans

•      Have higher creativity in brand management for profitable customer relationship and market segmentation

•      Acquire deep understanding of how best to introduce new products successfully

•      Have refined knowledge of integrating sales techniques with appropriate marketing strategies

•      Be able to evolve and maintain value-added relationships with advertising agencies and other marketing supports

•      Learn how to ehavio marketing as an engine for sustaining competitive advantage.

Course Contents

DAY ONE

·         Introduction to the Seven Ways of Marketing Value Creation

             1. How to Increasing Transaction Size—Initial and/or Repeat

             2. How to Increase Transaction Frequency

             3. How to Decrease Randomness or Division of Spending (In Your Category)

             4. How to Increase Term of Retention and Lifetime Customer Value: STOP                    LOSSES

             5. How to Increase Profits of Business Conducted with Each Customer

             6. How to Recover Lost Customers

             7. How to Multiply Customers by Referrals.

DAY TWO

·         Pillars of Marketing Strategy

·         Customer Equity

              - Value equity

      -  Relationship equity

      -  Brand equity

·         Marketing Strategy Planning Process

               - Environment, Customer, Competitor and Self analysis

·         Marketing Strategy Implementation

       -  Positioning and market segmentation

       -  Profit drivers and distinctive competencies

       -  Integration of marketing strategy and communication.

DAY THREE

·         Concept of Product Life Cycle

·         Marketing Innovation

·         Relationship Management

·         Managing Major Accounts

·         What makes perpetual market winners

DAYFOUR

  • Brands and Products – the Total Product Concept
  • The Importance of Brands
  • The Benefits of Brands
  • Branding process
  • Strategic brand planning.

DAY FIVE

·         Working with Communication Agencies:

-    Why are agencies hired?

-    Ideal communication partners

-    Client/agency partnership

-    The favourite client

-    Tips on enhancing client/agency effectiveness

-    Building brands

-    Building trust.


Date & Time
Monday
May 27, 2024
Start - 8:30 AM
Friday
May 31, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com