THE ART OF CRISIS MANAGEMENT
Live-Online Training: N 123,625
Classroom Training: N 182,750
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Programme Description
A sequence of short and unexpected events that create an emergency can happen at any time to individuals, businesses, groups, society, or even the government. Dealing with such sudden events which disturbs the stakeholders such as employees, organization, as well as external clients is what is referred to as Crisis Management.
At the end of the course, participants will be able to:
- Identify as well as diagnose the emergence of different types of crisis
- Develop the communication processes to handle different crises
- Mitigate different crises through principles and processes
- Determine and, if needed, develop the media that can be effective
- Analyse the results achieved through crisis communication management.
Course Contents
DAY ONE
• Defining a Crisis
• Usual Ways Crises Evolve
• Various Types of Crisis
• Diagnosing a Specific Crisis
- Profiling the Dramatis Persona
- Locating or accepting responsibility
- Responding quickly
• Communication in a Crisis Situation
- Coordinating and cooperating with others
- Maintaining credibility
• Business-Specific Crisis
- Usual sources of business crisis
- Pre-crisis phases
- Crisis management plan
- Crisis management team
• Management of Crisis Victims.
DAY TWO
• Devising the Crisis Management Processes
• Standard Operating Decisions
• Communications in Crisis Management
- The spokesperson role
- Professional expectations
- Trust and credibility dimension
• Media Management Challenges
- Controlling the outputs
- Assessing the outcomes
• Dynamic use of the social media
• How to measure your results in a crisis
- Measuring effects
- Measuring outcomes
• Continuous monitoring
• Repairing the Reputation
• Crises Prevention Plans.