STARTING YOUR NEW BUSINESS - DEVELOP ALL YOU NEED IN 2 DAYS
Live-Online Training: N115,000
Classroom Training: N 145,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Programme Logic
- Problem
- Solution
- Value
- Marketing/Traction
- Competition
- Vision
- Investments/Funding
- Exit Strategy
Course Contents
DAY ONE
Problems Your Own Product/Service Will Solve
Features of the Product/Service
Your Critical Activities and Measures
Entry Assessment
Can You Make Customers Feel Better?
Your Passion
Your Economic Reality
Your Unfair Advantage
Your Success Fundamentals – the Headstarts
The Business Model:
- Process Infrastructure focus
- Customer Relationship focus
- Innovation focus
Product/Service Design:
- “pain-killers” design
- “good-to-have” design
- “never-experienced” design
- “custom-made” design
Product/Service Value:
- functional
- emotional
- life-changing
Paths to the Customer Segments.
DAY TWO
Your Marketing Pursuit:
- Innovation focus
- aggressive
- genteel
- current competence levels
The Pricing of Your Product/Service Categories:
- staple
- expandable
The Cost Structure:
- fixed assets
- variable assets
Who Has Your Money?
Funding Your Future:
- Turnover
- Gross margin
- Fortress balance sheet
Random Walk through the Processes
Marketing Communications Plan.
Your Exit Strategy