SAP DIGITAL MARKETING TRAINING

Live-Online Training: N175,000
Classroom Training: N 215,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

 (PARTICIPANTS MUST BE WITH THEIR COMPUTERS)

Course Contents

DAY ONE

Introduction and Overview

• Introduction to SAP Marketing Cloud
• Architecture and User Provisioning
• Business Roles and Authorizations
• Steps to Implementation

DAY TWO

Consumer and Customer Profiling

• Key Capabilities
• Data Model and Merging Logic
• Best Practices for Data Sources
• Extensibility
• Custom Fields and Custom Logic

 DAY THREE

Segmentation

• Key Capabilities
• Target Groups
• Segmentation Configuration
• Creating Segmentation Profiles and Objects
• Extensibility in Segmentation
• Custom Fields, Custom Objects and Custom Views
• Extensibility in Target Groups

DAY FOUR

Scores

• Introduction to Scores
• Architecture and Components
• Rule-Based Scores
• Extensibility of Rule-Based Scores
• Predictive Scores
• Creating a Model Fit
• Success Reporting
• Extensibility of Predictive Scores

DAY FIVE

Campaign Management

• Introduction to Campaign Management
• Campaign Types
• Content Studio Features
• Marketing Permissions
• Suppression Rules
• Extensibility
• Marketing Areas in Campaign Execution
• Integration