RELATIONSHIP MANAGEMENT AND MARKETING SKILLS

Tickets
From ₦ 166,625.00 to ₦ 247,250.00
× Tickets
Live-Online Training
₦ 166,625.00 166625.0 NGN
Classroom Training
₦ 247,250.00 247250.0 NGN

Live-Online Training: N166,625
Classroom Training: N 247,250
3 - 4 participants: 5% discount
5 or more participants: 10% discount

This programme can run as an online or classroom training

(Available also for Customised Training by Duration, Venue & Fee)

Course Objectives

  • Gain high-value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilise marketing and relationship management skills for renewed advantage.

Course Contents

DAY ONE

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
    • Account Mission Statement
    • Account Goals
    • Product Volumes
    • Revenue Targets
    • Resource Decision
  • Relationship Strategies: 
    • Customer Targeting
    • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team.

DAY TWO

  • Relationship Capabilities:
    • Profiling Key Businesses
    • Long Prospecting Cycles
    • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager.

DAY THREE

  • Personal Selling Results:
    • High-Performance Selling
    • The World-Class Marketer
    • Selling v. Marketing
  • Life-long Relationship:
    • Short/long-term opportunities
    • Key players/priorities/politics
    • Areas of weakness/vulnerability
    • Economics of the business
  • Conducting a Relationship Audit:
    • Evaluating the Partnership
    • Account Contacts
    • Level of Trust
    • Sharing of information
    • Knowledge of Lifestyle/Social Contact.
  • What A Poor Relationship Manager looks like.

DAY FOUR

  • Summarizing the 7 Ways to Create Relationship Value

1. Increase Transaction Size—Initial and/or Repeat

2. Increase Transaction Frequency

3. Decrease Randomness or Division of Spending (In Your Category)

4. Increase Term of Retention and Lifetime Customer Value: STOP LOSSES

5. Increase Profits of Business Conducted with Each Customer

6. Recover Lost Customers

7. Clone or Multiply Customers by Referrals.

Date & Time
Tuesday
October 22, 2024
Start - 8:30 AM
Friday
October 25, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com