PROFICIENCY IN DIGITAL MARKETING & E-COMMERCE

Live-Online Training: N175,000
Classroom Training: N 215,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

CANDIDATES MUST BE WITH THEIR COMPUTERS

Course Contents

DAY ONE

The E-Commerce Experience Curve in Nigeria

• Jumia experience
• Konga experience
• OLX, Gloo, Efritin, and MallforAfrica debacle

The Digital Marketing Platform

• What really is digital marketing?
• Digital marketing vs Traditional marketing
• Recent trends in the global business and marketing world
• The components of Digital Marketing
  1. Having a strategy
  2. Defining your audience
  3. Matching your audience and your strategy (Optimization)
  4. Selecting your digital tools
  5. Social media marketing
  6. Measuring results and making continuous changes
  7. Building a lasting and profitable relationship with your audience
  8. Going from good to great: having a cult following.

Digital Footprint

• Customer engagement self-assessment

DAY TWO

Social Media Marketing

• Social Media fundamentals
  1. What really is social media?
  2. How did social media come about?
  3. How does social media work?
  4. What are the current global trends for businesses?
• Facebook
  1. What really is Facebook?
  2. How big and effective is Facebook marketing?
  3. Why your company needs to be present and active on Facebook
  4. Marketing as against just placing adverts on Facebook
  5. Advanced Facebook marketing techniques
  6. Measuring your ROI
  7. Interesting Case Studies
• LinkedIn
  1. Facebook exclusively for professionals and companies.
  2. How big and rewarding is LinkedIn marketing?
  3. Why your company needs to be present and active on LinkedIn
  4. Marketing strategy on LinkedIn
  5. Best practices for effective brand building on LinkedIn
  6. Measuring your ROI
  7. Interesting Case Studies
• Twitter
  1. Demystifying Twitter
  2. Introducing Twitter for business
  3. Finding out if Twitter will benefit you or not
  4. Setting up a proper marketing campaign on Twitter
  5. Measuring ROI

DAY THREE

Google, Search Engine Optimization, and Email Marketing

• Google Adwords
  1. What is Google Adwords
  2. Understanding how it works
  3. Why you need to have your company adverts on Google
  4. Free Google training for businesses and marketers
  5. Search Engine Optimization (SEO)

Google Workspace Marketplace

• The apps
• Bulk emailing
• Email analytics
• Email tracking
• Mailchimps

Website Content Optimization

• the Lighthouse
• FindMyAudience
• TestMySite

DAY FOUR

• Tracking your companies digital footprint
• Getting into the face of those who need your services/products
• White Hat vs Black Hat SEO
• Measuring ROI.
• Email Marketing
• Sendinblue
• Omnisend
• Understanding what email marketing is

- Available platforms businesses use

1. Aweber
2. Constant Contact
3. Madmini

DAY FIVE

• Tying it all together as one Strategy
• Fitting everything together
• A/B campaign segment testing
• Case studies.