PROFICIENCY IN DIGITAL MARKETING AND E-COMMERCE

Tickets
From ₦ 188,125.00 to ₦ 279,500.00
× Tickets
Live-Online Training
₦ 188,125.00 188125.0 NGN
Classroom Training
₦ 279,500.00 279500.0 NGN

Live-Online Training: N188,125
Classroom Training: N 279,500
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

CANDIDATES MUST BE WITH THEIR COMPUTERS OR PHONES

Course Contents

DAY ONE

  • Digital Marketing Footprint
    • Customer engagement self-assessment
  • Social Media fundamentals
    • What really are social media?
    • How did the social media come about?
    • How does the social media work?
    • What are the current global trends for businesses?
  • The Digital Marketing Platform
    • What really is digital marketing?
    • Digital marketing vs Traditional marketing
    • Recent trends in the global business and marketing world
    • The components of Digital Marketing
      • Having a strategy
      • Defining your audience
      • Matching your audience and your strategy (Optimization)
      • Selecting your digital tools
      • Social media marketing
      • Measuring results and making continuous changes
      • Building a lasting and profitable relationship with your audience
      • Going from good to great: having a cult following.

DAY TWO

  • Nigeria’s E-commerce Curve 
    • Jumia experience
    • Konga experience
  • Google Workspace Marketplace
    • the apps
    • bulk emailing
    • email analytics
    • email tracking
  • Web crawlers for digital marketing
    • Mailchimps
    • Sendinblue
    • Omnisend
  • Website Content Optimization
    • the Lighthouse
    • FindMyAudience
    • TestMySite

DAY THREE

  • Social Media Marketing
    • Facebook
      • What really is Facebook?
      • How big and effective is Facebook marketing?
      • Why your company needs to be present and active on Facebook 
      • Marketing as against just placing adverts on Facebook
      • Advanced Facebook marketing techniques
      • Measuring your ROI
      • Interesting Case Studies
    • LinkedIn
      • The Facebook exclusively for professionals and companies.
      • How big and rewarding is LinkedIn marketing?
      • Why your company needs to be present and active on LinkedIn
      • Marketing strategy on LinkedIn
      • Best practices for effective brand building on LinkedIn
      • Measuring your ROI
      • Interesting Case Studies
  • X (formerly Twitter)
    • Demystifying Twitter
    • Introducing Twitter for business
    • Finding out if Twitter will benefit you or not
    • Setting up a proper marketing campaign on Twitter.
  • Others
    • Instagram
    • Tiktok
    • Pinterest.

DAY FOUR

  • Google, Search Engine Optimization and Email Marketing
    • Google Adwords
      • What is Google Adwords
      • Understanding how it works
      • Why you need to have your company adverts on Google
      • Free Google training for businesses and marketers
      • Search Engine Optimization (SEO)
  • Tracking your companies digital footprint
  • White Hat vs Black Hat SEO
  • Email Marketing
    • Understanding what email marketing is
    • Available platforms businesses use
      • Mailchimp
      • Aweber
      • Constant Contact
      • Madmini


  • DAY FIVE
  • Tying it all together as one Strategy
    • Getting into the face of those who need your services/products
    • Fitting everything together
    • A/B campaign segment testing
    • Measuring ROI.


Date & Time
Monday
December 2, 2024
Start - 8:30 AM
Friday
December 6, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com