MASTERING THE CRUCIAL ROLES IN SENIOR MARKETING POSITIONS
Live-Online Training: N166,625
Classroom Training: N 247,250
3 - 4 participants: 5% discount
5 or more participants: 10% discount
(Available also for Customised Training by Duration, Venue & Fee)
Introduction
Outstandingly successful senior marketing executives anchor their success on:
- Continuously modernised skills to drive growth in a sustainable way
- Positioning the product/brand as timeless yet relevant
- Focusing on product quality but keeping an eye on cost effectiveness
- Offering customers choice
- Supporting the supply chain.
In fact, having the dexterity, mental agility and the ability to balance competing priorities.
The fundamental principles of great marketing at the senior levels:
- Building a marketing machine
- Leadership.
Course Contents
DAY ONE
Strategic Roles
- Building the marketing machine
- Corporate positioning
- Marketing strategy
- Product development
- Product positioning
- Brand strategy.
DAY TWO
Commercial Roles
- Pricing strategy
- P&L responsibilities
- Marketing implementation
- Customer metrics
- Sales management
- Distribution.
DAY THREE
E-Commerce
- Marketing communications for driving sales
- Social media marketing
- Website design
- Processing orders
- Payment methods
- Public Relations
- Leadership.
DAY FOUR
Marketing Research Tools and Techniques
- What Is Marketing Research?
- What Is the Purpose of Research in Marketing?
- Basic Research Types
- Qualitative Tools & Techniques
- Quantitative Tools & Techniques
- The Marketing Research Process
- Getting the Best Out of Research.