MASTERING THE CRUCIAL ROLES IN SENIOR MARKETING FUNCTIONS

Tickets
From ₦ 166,625.00 to ₦ 247,250.00
× Tickets
Live-Online Training:
₦ 166,625.00 166625.0 NGN
Classroom Training:
₦ 247,250.00 247250.0 NGN

Live-Online Training: N166,625
Classroom Training: N 247,250
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Introduction

Outstandingly successful senior marketing executives anchor their success on:

  1. Continuously modernised skills to drive growth in a sustainable way
  2. Positioning the product/brand as timeless yet relevant
  3. Focusing on product quality but keeping an eye on cost effectiveness
  4. Offering customers choice
  5. Supporting the supply chain.

In fact, having the dexterity, mental agility and the ability to balance competing priorities.

The fundamental principles of great marketing at the senior levels:

  • Building a marketing machine
  • Leadership.

 

Course Contents

DAY ONE

Strategic Roles

  • Building the marketing machine
  • Corporate positioning
  • Marketing strategy
  • Product development
  • Product positioning
  • Brand strategy.

DAY TWO

Commercial Roles

  • Pricing strategy
  • P&L responsibilities
  • Marketing implementation
  • Customer metrics
  • Sales management
  • Distribution.

DAY THREE

E-Commerce

  •  Marketing communications for driving sales
  • Social media marketing
  • Website design
  • Processing orders
  • Payment methods
  •  Public Relations
  •  Leadership.

DAY FOUR

Marketing Research Tools and Techniques

  • What Is Marketing Research?
  • What Is the Purpose of Research in Marketing?
  • Basic Research Types
  • Qualitative Tools & Techniques 
  • Quantitative Tools & Techniques 
  • The Marketing Research Process
  • Getting the Best Out of Research.


Date & Time
Tuesday
October 29, 2024
Start - 8:30 AM
Friday
November 1, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com