MARKETING THAT CREATES RESULTS

Live-Online Training: N250,000.00
Classroom Training: N 350,000.00
3 - 4 participants: 5% discount
5 or more participants: 10% discounts

(Available also for Customised Training by Duration, Venue & Fee)

Course Contents

DAY ONE

Acquisition Marketing

• Customer acquisition process
• Acquisition campaign
• Digital channels acquisitions:
• • search engine optimization
  • pay per-clique campaign
  • content marketing
  • email marketing
  • social media.

DAY TWO

Retention Marketing

• Relevance of the Pareto principle
• Push v Pull strategies
• Expandable v Staple products
• Designing a product for habit
• Customer experience management.

DAY THREE

Channels Marketing

• Evaluation of Channel Alternatives
• • Wholesalers
  • Distributors/Dealers
  • Retailers
  • Value-added resellers
• Achieving channel balance
• Traffic building in outlets
• Trade marketing success 
• Channel financial relationships 
• • Money flows
  • Pricing policy
  • Discounts.

DAY FOUR

Integrated Marketing

• Defining Integrated Marketing
• Strategic Branding
•  Marketing tools
• • Public v Private
  • Involvement v Non-Involvement
  • Advertising
  • Public relations
  • Activation.

DAY FIVE
ROI on Marketing 

• The language of basic accounts
• • margins/profit
  • loss
  • cash flow
  • liquidity
• Financial Cause-and-effect of Marketing
•  Marketing Budget
• Contribution Analysis
• Make Your Sales More Profitable