MARKETING THAT CREATES RESULTS

Registrations are closed

Live-Online Training: N188,125
Classroom Training: N 279,500
3 - 4 participants: 5% discount
5 or more participants: 10% discounts

(Available also for Customised Training by Duration, Venue & Fee)

Course Contents

DAY ONE

Acquisition Marketing

  • Customer acquisition process
  • Acquisition campaign
  • Digital channels acquisitions:
    • search engine optimization
    • pay per-clique campaign
    • content marketing
    • email marketing
    • social media.

DAY TWO

Retention Marketing

  • Relevance of the Pareto principle
  • Push v Pull strategies
  • Expandable v Staple products
  • Designing a product for habit
  • Customer experience management.

DAY THREE

Channels Marketing

  • Evaluation of Channel Alternatives
    • Wholesalers
    • Distributors/Dealers
    • Retailers
    • Value-added resellers
  • Achieving channel balance
  • Traffic building in outlets
  • Trade marketing success 
  • Channel financial relationships 
    • Money flows
    • Pricing policy
    • Discounts.

DAY FOUR

Integrated Marketing

  • Defining Integrated Marketing
  • Strategic Branding
  •  Marketing tools
    • Public v Private
    • Involvement v Non-Involvement
    • Advertising
    • Public relations
    • Activation.

DAY FIVE
ROI on Marketing 

  • The language of basic accounts
    • margins/profit
    • loss
    • cash flow
    • liquidity
  • Financial Cause-and-effect of Marketing
  •  Marketing Budget
  • Contribution Analysis
  • Make Your Sales More Profitable


Date & Time
Monday
May 6, 2024
Start - 8:30 AM
Friday
May 10, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com