MARKETING THAT CREATES RESULTS
Live-Online Training: N175,000
Classroom Training: N 215,000
3 - 4 participants: 5% discount
5 or more participants: 10% discounts
(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
- Acquisition Marketing
- Customer acquisition process
- Acquisition campaign
- Digital channels acquisitions:
- search engine optimization
- pay per-clique campaign
- content marketing
- email marketing
- social media.
DAY TWO
- Retention Marketing
- Relevance of the Pareto principle
- Push v Pull strategies
- Expandable v Staple products
- Designing a product for habit
- Customer experience management.
DAY THREE
- Channels Marketing
- Evaluation of Channel Alternatives
- Wholesalers
- Distributors/Dealers
- Retailers
- Value-added resellers
- Achieving channel balance
- Traffic building in outlets
- Trade marketing success Channel financial relationships
- Money flows
- Pricing policy
- Discounts.
DAY FOUR
- Integrated Marketing
- Defining Integrated Marketing
- Strategic Branding
- Marketing tools
- Public v Private
- Involvement v Non-Involvement
- Advertising
- Public relations
- Activation.
DAY FIVE
ROI on Marketing
- The language of basic accounts
- margins/profit
- loss
- cash flow
- liquidity
- Financial Cause-and-effect of Marketing
- Marketing Budget
- Contribution Analysis
- Make Your Sales More Profitable