HOW TO KEEP THE BUSINESS WINNING & THRIVING AGAINST COMPETITION

Tickets
From ₦ 145,125.00 to ₦ 220,375.00
× Tickets
Live-Online Training:
₦ 145,125.00 145125.0 NGN
Classroom Training
₦ 220,375.00 220375.0 NGN

Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customized Training by Duration, Venue & Fee)

Course Contents

DAY ONE

What’s the Company’s Purpose?

The 5 Questions for Keeping Ahead of the Game

  • Company’s Objective Function
  • Where to play for winning
  • How to play to win
  • VRIN – the capabilities needed for the Objective Function
  • Management Systems for developing the capabilities.

What Values would You Hold Dear?

  • The Dos & Don’ts.

Company’s Business Assessments

  • Working well as a Team
  • Sales & Marketing Aggressiveness
  • Revenue focus
  • Cost consciousness
  • Profit consciousness
  • Productivity levels

What would you do?

DAY TWO

Effects of Government Actions on Business

  • Good for our business?
  • Neutral to the business?
  • Hindering the business?

What would you do?

Measuring Progress – the 4DX

  • Setting goals - stretch goals and simplified planning
  • Upfront activities and measures
  • Visualizing performance scores
  • Commitment meetings.

Growing the Company

  • How can existing customers keep hearing about you and what you offer?
  • How can more prospects keep hearing about you and what you offer? 
  • How can you capture a wider radius of the market?
  • How can you make it easier for customers and also prospects to have easy access to you?
  • How can you make it easier than it is at present for them to touch your product? (Your Customer Journey).

 DAY THREE

Winning Against Competition - the Factors

  • What Level and Quality of Competitor Information?
  • Pricing
  • Marketing & Promotions
  • Channels & Field Presence
  • Range of Above-the-Line Activities
  • Range of Below-the-Line Activities
  • New Value Innovations Created.

The 4+2 Formula

Date & Time
Wednesday
October 30, 2024
Start - 8:30 AM
Friday
November 1, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com