CORPORATE COMMUNICATIONS & MEDIA RELATIONS MANAGEMENT

Live-Online Training: N155,000
Classroom Training: N 195,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

• Stakeholders Relations
• Community Relations
• PR P-e-n-c-i-l-s Template
• Media Writing
• Press Relations
• Social media
• Brand exposure
• Opinions/Perceptions influencing

and even more.

Course Contents

DAY ONE

Corporate Communication

• Defining Corporate Communication
• The Spheres of Corporate Communication

                   - Increasing the organization's visibility

                   - Brands exposure

                   - Perception management: investors, employees, government

  agencies, other stakeholders, general public

                   - Positive reputation sustenance

                   - Management of public events            

• Types of Corporate Communication

                   - Investor relations communication

                   - Employee communications

                   - Community relations communication

                   - Crisis communication

                   - Executive personnel interviews management.

DAY TWO

Planning Campaigns

• PR  P-E-N-C-I-L-S Template
• Special Projects and Cross-Functional Activities

              - Government Relations

              - Crisis management

              - Corporate and social responsibility

• Lobbying

                   - Influence public policy

                   - Influencing workplace environment

• Events Organization

                   - Planning

                   - Processes

                   - Tools.

DAY THREE

Media Relations

• The Media Environment - press, electronic, online
• Characters of journalists and editors
• Information output

                   - Press releases

                   - Media requests

                   - Interviews management

                   - Interpersonal skills

• Total Marketing Communications

                   - Advertising

                   - Promotions

                   - Branding            

• Corporate Communication Budgeting

                   - In-house management

                   - Working with Consultants and Agencies.

DAY FOUR

Social Media Strategy

• Social Media fundamentals
• Having a strategy
• Defining your audience
• Optimization - Match your audience with your strategy
• Selecting your digital tools
• Measuring results and making continuous changes
• Developing a cult following.