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CORPORATE COMMUNICATIONS & MEDIA RELATIONS MANAGEMENT

Registrations are closed
Live-Online Training: N155,000
Classroom Training: N 195,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount


(Available also for Customised Training by Duration, Venue & Fee)

 

Programme Description

For the professionals charged with Corporate Communications and Media responsibilities, this course takes them through the nitty-gritty of managing

  • Stakeholders Relations
  • Community Relations
  • PR P-e-n-c-i-l-s Template
  • Media Writing
  • Press Relations
  • Social media
  • Brand exposure
  • Opinions/Perceptions influencing

and even more.

 

Course Contents

DAY ONE

Corporate Communication

  • Defining Corporate Communication
  • The Spheres of Corporate Communication

                   - Increasing the organization's visibility

                   - Brands exposure

                   - Perception management: investors, employees, government

  agencies, other stakeholders, general public

                   - Positive reputation sustenance

                   - Management of public events            

  • Types of Corporate Communication

                   - Investor relations communication

                   - Employee communications

                   - Community relations communication

                   - Crisis communication

                   - Executive personnel interviews management.

 

DAY TWO

Planning Campaigns

  • PR  P-E-N-C-I-L-S Template
  • Special Projects and Cross-Functional Activities

              - Government Relations

              - Crisis management

              - Corporate and social responsibility

  • Lobbying

                   - Influence public policy

                   - Influencing workplace environment

  • Events Organization

                   - Planning

                   - Processes

                   - Tools.

                  

DAY THREE

Media Relations

  • The Media Environment - press, electronic, online
  • Characters of journalists and editors
  • Information output

                   - Press releases

                   - Media requests

                   - Interviews management

                   - Interpersonal skills

  • Total Marketing Communications

                   - Advertising

                   - Promotions

                   - Branding            

  • Corporate Communication Budgeting

                   - In-house management

                   - Working with Consultants and Agencies.

 

DAY FOUR

Social Media Strategy

  • Social Media fundamentals
  • Having a strategy
  • Defining your audience
  • Optimization - Match your audience with your strategy
  • Selecting your digital tools
  • Measuring results and making continuous changes
  • Developing a cult following.


Date & Time
Monday
April 3, 2023
Start - 10:25 AM
Thursday
April 6, 2023
End - 3:25 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 803 407 8783 | +234 809 276 3968
info@tomassociatesng.com | tomassociatestraining@yahoo.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 803 407 8783 | +234 809 276 3968
info@tomassociatesng.com | tomassociatestraining@yahoo.com