BUILDING AND SUSTAINING A SUCCESSFUL ENTERPRISE

Registrations are closed

Live-Online Training: N145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)  

What this course presents:

  • Set right strategy• Beat powerful competitors
  • Get funding for new growth initiatives
  • Be relentlessly innovative. 

Course Contents

DAY ONE

Foundation for a Successful Enterprise

  • Definition of the business 
    • Customer-competitor-cost structure
    • Competitive dynamics
    • Loyalty culture – the net promoter scores

The Go-Forward Plan: 2M + 2P

  • Market
  • Money – fortress balance sheet
  • Product
  • People

Value Proposition and the Tailored Value Chain

  • Functional value
  • Emotional value
  • Life changing value
  • Develop proper metrics
  • Configuring activities to create value

Comparing the value chain of competitors


DAY TWO
Building and Sustaining Enterprise Strategy 

  • Challenges of building and managing an enduring business
    • Responses to industry changes
    • Renewing the vitality of the business
    • How to beat powerful competitors

Innovating and Responding to Change

  • Phases of the business
    • Climbing
    • Winning
    • Valley of desperation
    • Zone of death
  • New value innovation
    • Four paths to new value proposition
    • Reconfiguring the market factor


DAY THREE
David and Goliath

  • Why play if you can’t win?
  • How to survive powerful competitors

Building and Sustaining Enterprise Marketing

  • Build and exploit brand
    • Pricing and marketing Staple brands
    • Pricing and marketing Expandable brands
    • Airplane strategy v Rocket strategy
       

DAY FOUR
Building and Sustaining Enterprise Finances

  • Introductory financial analysis
  • Getting funding for new growth initiatives.
Date & Time
Tuesday
January 16, 2024
Start - 8:30 AM
Friday
January 19, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com