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Live-Online Training: N175,000
Classroom Training: N 215,000
3 - 4 participants: 5% discount
5 or more participants: 10% discount

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

Area and Regional Business Managers are the mini-CEO of their regions. They must:

  1. Understand business strategy
  2. Manage the company’s business successfully
  3. Master profitable Sales and Marketing
  4. Possess leadership acumen to achieve Big Goals
  5. Lead with emotional intelligence.

This programme entrenches answers to those five requirements in the subconscious of Area and Regional Managers. They will be able to improve their judgment and decision making skills. They will see the big picture of the business and recognize that all decisions, no matter how small, can have an effect on the bottom line. They will increase their financial literacy and improve their business sense. They will direct their activities always to affect the whole of the organization positively and provide that additional edge to take success to greater heights.

Area and Regional Managers must learn where to spend time and resources, how best to get things done and, ultimately, how to win in the competitive marketplace.

Area and Regional Managers must understand the connection between shareholder value and the actions that the management takes. That understanding often jump-starts their own process of focusing on the things that matter most and then choosing practical ways to get them done.

In the arena of tough business rivalry, how do Area and Regional Managers create an uncontested market space for the business? That’s the only space where they can make competition irrelevant. In this programme, they will articulate such positions and organize their activities to pursue those positions.

Course Contents



Perceptive Assessment of What’s Happening to the Business

  • Winning?
  • Climbing?
  • Tumbling?
  • Losing?

Understand Business Strategy

  • The Seven Questions that give meaning to Business Strategy
  • The importance and benefits of strategic management
  • Elements of the strategic thinking and planning
  • Why and how strategy fails
  • Internal and External Environment Analysis

Business Strategy Canvas

  • Customers
  • Business Value Propositions
  •  Channels
  •  Relationship Sustenance
  •  Key Activities
  •  Critical Resources
  •  Significant Partners
  •  Cost Structure
  •  Revenue Streams
  •  Profit Profile.

Area’s & Regional Manager’s Financial Literacy

  • Assets
  • Liabilities
  • Equity
  • Cash flow
  • P&L
  • Balance Sheet

Recognize Learning Events

  • Develop a sense of continuous learning
  • Evaluate past decisions
  • Problems as learning opportunities.



To Succeed as an Area & Regional Manager

  • Acquire a culture of owner/entrepreneur thinking
  • Keep in sight significant business basics
  • Use Business Drivers to focus how to keep making money
  • Get into the habit of making informed decisions
  • Know how departmental initiatives (HR, finance, production, sales, etc.) must align with the total business imperatives
  • Deliver clear and measurable business results.

The Go-Forward Plan

  • Market
  • Money
  • Product and Service
  • People (Team)

Develop Proper Metrics

  • Configure activities to create value
  • Compare the value chain of competitors

Innovate and Respond to Change

  • Four paths to new value innovation
  • Reconfiguring the market factors

Winning in the Marketplace

  • Quality of Sales, quality of Marketing
  • Brands and branding process
  • Size and utilization of the marketing budget.



You Must Know Money Answers

  • What actually makes the business money?
  • What are our Sales?
  • What is our Profit Margin and Profitability Potential?
  • What are our Costs?

Relentless Growth

  • Create Value
  • Grow Volume
  • Marketing and selling effectiveness
  • Product and service innovation
  • Cross-selling and up-selling
  • Partners relationship management
  • Financial issues
  • Profitability
  • Lean Operation
  • Receivables and payables
  • Inventory
  • Operating margins
  • Controlling overheads
  • Evaluate constraints that could significantly affect future prospects
  • Measure Profit and Profitability
  • Manage risk better
  • Innovation – identify your blind spots
  • Private Direct Marketing
    • Direct response visit
    • Social Media marketing
    • Tele marketing
    • Direct response mailing
  • Public Direct Marketing
    • Events marketing
    • Sales promotion
    • Exhibitions
  • Public Indirect Marketing
    • Press ads
    •  TV/Radio commercials
    • Out-of-Home (OOH) campaigns
  • Private Indirect Marketing
    • Data-base marketing (e.g. junk mails, bulk sms).



The Job Description as an Area/Regional Manager

  • Strategy mastery
  • Regional Meetings
  • Managing your time like a business owner
  • Decision making
  • Decision implementation
  • Delegation
  • Managing meetings
  • Managing Paper work.

Effective Decision Making and Problem Solving Techniques

  • Leadership & Employee Maturity Levels
  • Blanchard’s model of situational leadership
    • Supporting, Coaching, Delegating and Directing
    • Choosing what is appropriate and when.
  • Basic Problem Solving and Decision Steps

Leadership Behaviours that Promote Top Performance

  • The Personality Profile of Inspiring Leadership
  • Effects of Leadership Behavior on Followership Behavior
  • Promotion of team spirit
  • Leaders listening ear
  • Reflection of personal confidence
  • Leadership by example
  • Delegation and supervision with expertise
  • Opportunities for decision making with employees
  • Communication easily understood through clarity
  • Subordinates trust
  • Focus on getting results through others
  • Eliminating fear in among the team

Leadership Practices that Promote Top Performance

  • Planning strategy
  • Organising self
  • Directing subordinate appropriately
  • Control work process
  • Motivating, coaching and developing the subordinates
  • Communicating the way a leader should
  • Enhancing own knowledge so as to guide subordinates
  • Agreeing priority and measurable performance criteria
  • Getting, giving and using appropriate Feedback.



Emotional Intelligence

  • Leadership Emotions to Manage People Effectively
    • Self management
    • Self awareness
    • Self regulation
    • Self motivation
    • Focused listening
    • Communicate with authenticity
  • The Personality for Motivation
    • Identify your personality type and motivating factors
    • Identify others personality types and motivating factors
    • Motivate self for workplace engagement
    • Promote subordinates motivation and engagement
  • Taking Responsibility
    • Send out the right Signals to subordinates and to superiors
    • Achieving cohesiveness and team morale
    • Resolve conflicts
    • Remove barriers to effective team performance
    • Promote personal learning in subordinates
    • Give detailed instructions for subordinates to handle tasks
    • Lead from the front in situations of complexity or uncertainty
    • Tenacity – Not giving up easily.

Effective Communication and Ability to Handle Difficult Conversations

  • Communicating Effectively
    • Characteristics of open and honest communications
    • Master verbal communications
    • Master non-verbal communications
    • Effective listening skills
    • Communicate with power
    • Create powerful impressions.

Performance Management and Feedback

  • Achieve Team Effectiveness
    • Keep the team on track
    • Hold members accountable
    • Provide constructive feedback
    • Manage difficult employees
  • Habits to change in the way we Work?
  • Habits to change in the way we Think?
  • Habits to change in the way we Relate?
Date & Time
May 15, 2023
Start - 8:30 AM
May 19, 2023
End - 3:00 PM Africa/Lagos

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225 |
Get the direction

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225 |