ACTIVATION & CONSUMER EXPERIENTIAL MARKETING MASTER CLASS

Tickets
From ₦ 145,125.00 to ₦ 220,375.00
× Tickets
Live-Online Training:
₦ 145,125.00 145125.0 NGN
Classroom Training:
₦ 220,375.00 220375.0 NGN
Live-Online Training: N 145,125
Classroom Training: N 220,375
3 - 4 participants: 5% discount
5 or more participants: 10% discount
      (Available also for Customised Training by Duration, Venue & Fee)

Course Contents

DAY ONE

Arousing Consumer Demand Successfully

  • Promote new brands
  • Revitalize fading brands 
  • Marketing Activation lifecycle

Beyond Reaching Consumers

  • Consumer blast
  • Trade blast

Conversion

  • Get consumers to take that final step

Tactics

  • On-trend options
  • On-target options
  • Savings 
  • Prizes! 
  • Free Delivery 
  • Tie-ins
  • A drive to website

In-Store Promo

  • Visibility
  • Merchandisers

Special Displays

  • On-pack
  • Special displays.

DAY TWO

Valuable Trade-side Partners

          - Wholesalers, dealers, retailers

          - Incentives to get on board

          - Recognition programmes for top performers

Road Shows and Mobile Promos

Working with Smart Promotion Agency

Activation Work Plans

Working with Smart Promotion Agencies

Road Shows and Mobile Promos

Awareness Creation Exercises

  • Town storming 
  • Handbills/Posters/Banners
  • Electronic Campaign
  • Special in-store activities

Monitoring of Trends

  • Volume sales 
  • Shelf space/merchandising
  • Relationship
  • Competition 
  • General impact evaluation.

DAY THREE

Social Media Competency

  • Digital Footprint
  • The Digital Marketing Platform

- Facebook Group

- LinkedIn

- X (Twitter)

- Google Ad

- Tiktok

- Search Engine Optimization

- Email Marketing

Social Media Performance Measurement Criteria

Reporting Progress

  • Variances (Quantitative)
  • Other benefits/losses
  • Learnings
  • Recommendation for future events.
Date & Time
Monday
November 4, 2024
Start - 8:30 AM
Wednesday
November 6, 2024
End - 3:00 PM Africa/Lagos
Location

Tom Associates Training

5/7, Alade Lawal Street, Opposite Anthony Police Station, Off Ikorodu Road, Anthony Village,
NG-LA
Nigeria
+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com
Get the direction
Organizer

Tom Associates Training

+234 817 859 1654
+234 809 276 3968 | +234 810 365 2225
tomassociatestraining@yahoo.com | info@tomassociatesng.com