(Available also for Customised Training by Duration, Venue & Fee)
What this course presents:
• Set right strategy
• Beat powerful competitors
• Get funding for new growth initiatives
• Be relentlessly innovative.
Course Contents
DAY ONE
Foundation for a Successful Enterprise
• Definition of the business
- customer-competitor-cost structure
- competitive dynamics
- loyalty culture - the net promoter scores
The Go-Forward Plan: 2M + 2P
• Market
• Money - fortress balance sheet
• Product
• People
Value Proposition and the Tailored Value Chain
• Functional value
• Emotional value
• Life changing value
• Develop proper metrics
- Configuring activities to create value
- Comparing the value chain of competitors
DAY TWO
Building and Sustaining Enterprise Strategy
• Challenges of building and managing an enduring business
- Responses to industry changes
- Renewing the vitality of the business
- How to beat powerful competitors
Innovating and Responding to Change
• Phases of the business
- Climbing
- Winning
- Valley of desperation
- Zone of death
• New value innovation
- Four paths to new value proposition
- Reconfiguring the market factors
DAY THREE
David and Goliath
• Why play if you can't win?
• How to survive powerful competitors
Building and Sustaining Enterprise Marketing
• Build and exploit brand
- Pricing and marketing Staple brands
- Pricing and marketing Expandable brands
- Airplane strategy v Rocket strategy
DAY FOUR
Building and sustaining enterprise finances
• Introductory financial analysis
• Getting funding for new growth initiatives
