This programme can run as an online or classroom training

(Available also for Customised Training by Duration, Venue & Fee)

Programme Description

How does the management find a unique positioning, the “place” the organization should be in the industry? That is discovering a good strategy.

In your arena of tough business rivalry, how do you create an uncontested market space for your organization? That’s the only space where you can make competition irrelevant.

What discrete activities would your organization perform in creating, producing and delivering goods and services? All costs arise from value chain activities and all that makes you differentiated are created by them.

Those are the questions this programme answers.

Course Contents

DAY ONE

Strategic Positioning

Why Some Companies are Regularly More Profitable than Others

Understanding Business Strategy

How to Develop a Business Strategy

- The five forces that shape strategy

- Competitive analysis

Steps to Positioning Your Organization Strategically

Mapping Your Strategy and Your Organization’s Financial Performance

The Role of Leadership in Strategy.

DAY TWO

Blue Ocean Strategic Thought

Separating Blue Ocean Strategy from Competition-based Strategy

Finding the Uncontested Market Space

Guides to Resetting the Rules of the Business Game

Replacing Competitive Convergence and Struggle to “Be-the-Best”

Right and Wrong Measures of Competitive Success

The Strategy Canvas

Profit and Growth Consequences of Creating Blue Oceans

DAY THREE

Value Chain Management and the P&L Performance

Defining the Value Chain

Differentiating Execution and “Best Practices”

Value Innovation – Offering Unprecedented Utility

The “Tailored” Value Chain

Cost, Price and the Management of the Value Chain

Configuring Activities to Create Customer Value.