(Available also for Customised Training by Duration, Venue & Fee)
What this course presents:
• Set right strategy
• Beat powerful competitors
• Get funding for new growth initiatives
• Be relentlessly innovative.
Course Contents
DAY ONE
Foundation for a Successful Enterprise
• Definition of the business
o customer-competitor-cost structure
o competitive dynamics
o loyalty culture - the net promoter scores
The Go-Forward Plan: 2M + 2P
• Market
• Money - fortress balance sheet
• Product
• People
Value Proposition and the Tailored Value Chain
• Functional value
• Emotional value
• Life changing value
• Develop proper metrics
o Configuring activities to create value
o Comparing the value chain of competitors
DAY TWO
Building and Sustaining Enterprise Strategy
• Challenges of building and managing an enduring business
o Responses to industry changes
o Renewing the vitality of the business
o How to beat powerful competitors
Innovating and Responding to Change
• Phases of the business
o Climbing
o Winning
o Valley of desperation
o Zone of death
• New value innovation
o Four paths to new value proposition
o Reconfiguring the market factors
DAY THREE
David and Goliath
• Why play if you can't win?
• How to survive powerful competitors
Building and Sustaining Enterprise Marketing
• Build and exploit brand
o Pricing and marketing Staple brands
o Pricing and marketing Expandable brands
o Airplane strategy v Rocket strategy
DAY FOUR
Building and sustaining enterprise finances
• Introductory financial analysis
• Getting funding for new growth initiatives
