(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
Acquisition Marketing
• Customer acquisition process
• Acquisition campaign
• Digital channels acquisitions:
- search engine optimization
- pay per clique campaign
- content marketing
- email marketing
- social media.
DAY TWO
Retention Marketing
• Relevance of the Pareto principle
• Push v Pull strategies
• Expandable v Staple products
• Designing product for habit
• Customer experience management.
DAY THREE
Channels Marketing
• Evaluation of Channel Alternatives
o Wholesalers
o Distributors/Dealers
o Retailers
o Value-added resellers
• Achieving channel balance
• Traffic building in outlets
• Trade marketing success
• Channel financial relationships
o Money flows
o Pricing policy
o Discounts.
DAY FOUR
Integrated Marketing
• Defining Integrated Marketing
• Strategic Branding
• Marketing tools
- Public v Private
- Involvement v Non-Involvement
- Advertising
- Public relations
- Activation.
DAY FIVE
ROI on Marketing
• The language of basic accounts
- margins/profit
- loss
- cash flow
- liquidity
• Financial Cause-and-effect of Marketing
• Marketing Budget
• Contribution Analysis
• Make Your Sales More Profitable
