This programme can run as an online or classroom training

(Available also for Customised Training by Duration, Venue & Fee)

Programme Logic

Problem

Solution

Value

Marketing/Traction

Competition

Vision

Investments/Funding

Exit Strategy

Course Contents

DAY ONE

Problems Your Own Product/Service Will Solve

Features of the Product/Service

Your Critical Activities and Measures

Entry Assessment

Can You Make Customers Feel Better?

Your Passion

Your Economic Reality

Your Unfair Advantage

Your Success Fundamentals – the Headstarts

The Business Model:

Process Infrastructure focus

Customer Relationship focus

Innovation focus

Product/Service Design:

“pain-killers” design

“good-to-have” design

“never-experienced” design

“custom-made” design

Product/Service Value:

functional

emotional

life-changing

Paths to the Customer Segments.

DAY TWO

Your Marketing Pursuit:

Innovation focus

aggressive

genteel

current competence levels

The Pricing of Your Product/Service Categories:

staple

expandable

The Cost Structure:

fixed assets

variable assets

Who Has Your Money?

Funding Your Future:

Turnover

Gross margin

Fortress balance sheet

Random Walk through the Processes

Marketing Communications Plan.

Your Exit Strategy