(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
Problems Your Own Product/Service Will Solve
Features of the Product/Service
Your Critical Activities and Measures
Entry Assessment
Can You Make Customers Feel Better?
Your Passion
Your Economic Reality
Your Unfair Advantage
Your Success Fundamentals - the Headstarts
The Business Model:
• Process Infrastructure focus
• Customer Relationship focus
• Innovation focus
Product/Service Design:
• "pain-killers" design
• "good-to-have" design
• "never-experienced" design
• "custom-made" design
Product/Service Value:
• functional
• emotional
• life-changing
Paths to the Customer Segments.
DAY TWO
Your Marketing Pursuit:
• Innovation focus
• aggressive
• genteel
• current competence levels
The Pricing of Your Product/Service Categories:
• staple
• expandable
The Cost Structure:
• fixed assets
• variable assets
Who Has Your Money?
Funding Your Future:
• Turnover
• Gross margin
• Fortress balance sheet
Random Walk through the Processes
Marketing Communications Plan.
