This programme can run as an online or classroom training
(Available also for Customised Training by Duration, Venue & Fee)
Programme Logic
Problem
Solution
Value
Marketing/Traction
Competition
Vision
Investments/Funding
Exit Strategy
Course Contents
DAY ONE
Problems Your Own Product/Service Will Solve
Features of the Product/Service
Your Critical Activities and Measures
Entry Assessment
Can You Make Customers Feel Better?
Your Passion
Your Economic Reality
Your Unfair Advantage
Your Success Fundamentals – the Headstarts
The Business Model:
Process Infrastructure focus
Customer Relationship focus
Innovation focus
Product/Service Design:
“pain-killers” design
“good-to-have” design
“never-experienced” design
“custom-made” design
Product/Service Value:
functional
emotional
life-changing
Paths to the Customer Segments.
DAY TWO
Your Marketing Pursuit:
Innovation focus
aggressive
genteel
current competence levels
The Pricing of Your Product/Service Categories:
staple
expandable
The Cost Structure:
fixed assets
variable assets
Who Has Your Money?
Funding Your Future:
Turnover
Gross margin
Fortress balance sheet
Random Walk through the Processes
Marketing Communications Plan.
Your Exit Strategy