(Available also for Customised Training by Duration, Venue & Fee)
This is a robust opportunity to plan for the future of the business.
Course Contents
DAY ONE
Creating New Models
• Central focus of business
o customer intimacy
o cutting edge offering
o standardization and volume
• Product and services decisions
o “pain killers”
o “vitamins”
o custom-designed
• Market reach
o mass market
o market segments
o niche market
o multi-sided: compliments
• Channels decisions
o communicating value propositions
o product/service delivery process
o post-purchase relationships
• Key resources
o physical assets
o material assets
o human assets
o intellectual assets
o financial assets
• Critical partnerships
• Structural decisions
o Cost driven operations
o Value driven operations
• Revenue streams
• Critical activities
DAY TWO
Implementing an Innovative Model
• The ‘Who-What-How-Why Model
• Reinvent the business
• Determine market attractiveness
• Do SWOT analysis
• Fit into new customer equity
• Direct into future innovativeness.
