(Available also for Customised Training by Duration, Venue & Fee)
Programme Description
A sequence of short and unexpected events that create an emergency can happen at any time to individuals, business, group, society, or even the government. Dealing with such sudden events which disturbs the stakeholders such as employees, organization as well as external clients is what is referred to as Crisis Management.
At the end of the course, participants will be able to:
• Identify as well as diagnose the emergence of different types of crisis
• Develop the communication processes to handle different crises
• Mitigate different crises through principles and processes
• Determine and, if needed, develop the media that can be effective
• Analyse the results achieved through crisis communication management.
Course Contents
DAY ONE
Diagnosing and Defining a Crisis
Various Types of Crisis
Profiling the Dramatis Persona
Communication in a Crisis Situation
• Locating or accepting responsibility
• Responding quickly
• Coordinating and cooperating with others
• Maintaining credibility
Crisis Victim Management.
DAY TWO
Business Specific Crisis
• Usual sources
• Pre-crisis phases
• Crisis management plan
• Crisis management team
Communication Media Management Challenges
• Controlling the outputs
• Assessing the outcomes
Repairing the Reputation
Crises Prevention Plans.
