(Available also for Customised Training by Duration, Venue & Fee)
Course Contents
DAY ONE
• The Digital Marketing Platform
o What really is digital marketing?
o Digital marketing vs Traditional marketing
o Recent trends in the global business and marketing world
o The components of Digital Marketing
 Having a strategy
 Defining your audience
 Matching your audience and your strategy (Optimization)
 Selecting your digital tools
 Social media marketing
 Measuring results and making continuous changes
 Building a lasting and profitable relationship with your audience
 Going from good to great: having a cult following.
DAY TWO
• Social Media Marketing
o Social Media fundamentals
 What really is social media?
 How did the social media come about?
 How does the social media work?
 What are the current global trends for businesses?
o Facebook
 What really is Facebook?
 How big and effective is Facebook marketing?
 Why your company needs to be present and active on Facebook
 Marketing as against just placing adverts on Facebook
 Advanced Facebook marketing techniques
 Measuring your ROI
 Interesting Case Studies
o LinkedIn
 The Facebook exclusively for professionals and companies.
 How big and rewarding is LinkedIn marketing?
 Why your company needs to be present and active on LinkedIn
 Marketing strategy on LinkedIn
 Best practices for effective brand building on LinkedIn
 Measuring your ROI
 Interesting Case Studies
o Twitter
 Demystifying Twitter
 Introducing Twitter for business
 Finding out if Twitter will benefit you or not
 Setting up a proper marketing campaign on Twitter
 Measuring ROI
DAY THREE
• Google, Search Engine Optimization and Email Marketing
o Google Adwords
 What is Google Adwords
 Understanding how it works
 Why you need to have your company adverts on Google
 Free Google training for businesses and marketers
 Search Engine Optimization (SEO)
o Tracking your companies digital footprint
o Getting into the face of those who need your services/products
o White Hat vs Black Hat SEO
o Measuring ROI.
• Email Marketing
o Understanding what email marketing is
o Available platforms businesses use
Mailchimp
Aweber
Constant Contact
Madmini
• Tying it all together as one Strategy
o Fitting everything together
o A/B campaign segment testing
o More case studies.
