The laser is one source from which Tom Associates Training learnt its business lesson.
A laser is a weak source of energy. A laser takes a few watts of energy and focuses them in a coherent stream of light. But with a laser you can drill a hole in a diamond.
When you focus yourself or your business, you create the same effect. You create a powerful, laser-like ability to dominate your environment or a market. That’s a focusing lesson Tom Associates Training is talking about.
When you or your business become unfocused, you lose your power. You become a sun that dissipates its energy over too many things and too many markets.
Are companies focusing themselves to develop the power of a laser or are they trying to outshine the sun?
When you spread energy or resources thinly, you reach a point of diminishing returns, you lose your efficiency, your competitiveness. You become a red giant, a burned-out hulk of a star hundreds of times larger than the sun, but with a surface temperature half as hot. An ability to manage a diverse collection of unrelated businesses and services is ever suspect.
Fortunately some chief executives of business organizations have already gotten the message. They are getting back to basics. They are learning the lesson of the laser – how to focus.
And so should you. The future of your all you do depends on it.
Reference: FOCUS by Al Ries