When everything about you or your business gets really complicated and overwhelming, you’ve got to do three things.
First, get yourself or the business out of the ditch (i.e, survival, first and foremost).
Second, find out how you or the business got into the ditch (recognize the signs).
Third, make sure you do whatever it takes so you or the business don’t go into the ditch again (put a long term plan in place).
ANNE MULCAHY, former CEO of Xerox.