Peter Drucker
If we want to know what a business is, we have to start with its purpose. If that business will succeed, its purpose must lie outside the business itself. There is only one valid definition of business purpose: to create a customer. The customer is the foundation of any business and keeps it in existence. The customer alone gives employment. Given this, therefore, any business enterprise has two – and only two – basic functions: marketing and innovation. Incidentally, these two are the entrepreneurial functions.
Reference: THE PRACTICE OF MANAGEMENT, 1954
(Between 1939 and 2003, Peter Drucker wrote 34 management books.) |
The distinction that marks a plan capable of producing results is the commitment of key people to work on its specific tasks. Unless such commitment is made, the plan is only promises and hopes. Working the plan implies accountability, a deadline, and the measurement of results, that is, feedback from results on the work. What we measure and how we measure determine what will be considered relevant, and determine not just what we see, but what we - and others - do.
Reference: MANAGEMENT: TASK, REPONSIBILITIES & PRACTICES, 1993
(Between 1939 and 2003, Peter Drucker wrote 34 management books.) |
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