How to Find and Win New Business [2 days]

Focus of the Course

How to plan prospecting for new customers.
How to position the company and product appropriately to attract the right prospects' desires and patronage.
How to do the prospecting itself.
How to develop useful leads.
How to develop relationship management capabilities.

DAY ONE
Planning
Planning the Prospecting for New Business:
    - Develop the right objectives
    - Identify prospects' real interests
    - Prioritize the prospects
    - Develop marketing plan.

Positioning
    - Sell your value
    - Be first or create a new category with the prospect
    - The R3 winner's formula.

Prospecting
    - The conventional techniques: mails, referrals, etc.
    - More business from known clients.

DAY TWO
Generating Leads
    - Generate useful leads
    - Find and nurture key contacts
    - Manage the new relationship effectively

Making Your Case
    - Tips on winning presentations
    - Help your customer/client.

Personal Development Plan

FEE: N57500.00
VAT Inclusive

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How to Find and Win New Business [2 days]

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