Value-Added Marketing (Advanced Marketing Strategies) [3 days]
September 15 - 17, 2010

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CONTENTS

  • Pillars of business strategy
  • Customer equity
    - Value equity
    - Relationship equity
    - Brand equity
  • Marketing strategies planning process.
  • Environment, Customer, Competitor and Self analysis. 
  • Positioning and market segmentation.
  • Profit drivers and distinctive competencies.
  • Product portfolio management.
  • Integration of marketing strategy and communication strategy.
  • Concept of Product Life Cycle.
  • Marketing Innovation.
  • Relationship Management.
  • Managing Major Accounts.
  • What makes perpetual market winners.

 

FEE: N72500.00
VAT Inclusive

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Please note that information on the website may be more up to date than that in the downloaded brochures.

 

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