Basic Marketing Programme [3 days]

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Course Contents

  • What is marketing.
  • Goals and conflicts in marketing.
  • Applying the marketing mix and market segmentation.
  • Product life cycle and strategies.
  • Marketing research tools and techniques.
  • Marketing objectives and planning.
  • SWOT analysis and market development.
  • Preparing the marketing plan.
  • Implementing a marketing strategy.
  • Advertising, promotion, distribution and pricing.

 

FEE: N72500.00
VAT Inclusive

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You can download a complete catalogue of our courses here: (Right Click -> Save As...)

Please note that information on the website may be more up to date than that in the downloaded brochures.

 

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