Creativity and Innovation in Business - How Managers Can Challenge Their Mental Models [3 days]

Contents

What Creativity is, What Innovation is.
The Nine Routes to Creativity.
Transforming Creativity to Innovation.
Interrelationships of Creativity, Intelligence and Talent.
Ideas Generation through Lateral Thinking.
Creating an 'Ideas Bank.'
Brainstorming and Reverse Brainstorming.
The Common Habits of Creative Managers.
The Four Categories of a New Product.
How to Create New Products.
Managing a New Product to Success.
De Bono's Six Thinking Hats.
Entrenching Innovation into the Business Organization.

FEE: N72500.00
VAT Inclusive

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